Sales
Boot Camp (The Proactive Sales Executive Development Program)
The Proactive Sales Executive Development Program, ProSEDEP, organised
as a boot camp, is targeted at 'accidental salespersons' (those
who never planned on a career in sales but now find themselves in
it) and fresh graduates wishing to make a career in professional
selling. Designed to help them hit the ground running, it builds
the critical skills needed by sales executives who are in the front-line
everyday.
The theory is there; but there are lots of practicals, case studies
and role-plays.
Market-readiness
Participants are so well prepared that even those who have never
worked before can hit the road without additional training.
Each participant is required to indicate the industry and market
segment that he/she desires to specialize in. Class assignments
are performed according to the respective areas of specialization
and after 4 weeks of instructor-led classes, role-plays and exercises,
the participants commence a 2-week compulsory field work in which
they plan and execute sales calls in their industries of choice
according to the pattern learnt and practiced in class.
The areas of specialization:
- Mature markets
This refers to selling in situations in which prospects usually
have an on-going need for the product/service. The major challenge
is that prospects have a wide range of suppliers from which to
choose.
- New products or concepts
This prepares participants to sell a product/service which is
a new or novel concept in its market. Most of the prospects encountered
by salespersons in this area don't even know such a product exists
and those who know have never thought of buying it or have made
no provision for it in their current budgets. The salesperson
will perform the role of creating the need for his product and
managing the persuasion process to a close.
- Business-to-business affiliations
This specialization is particularly relevant for professional
service providers (such as law firms, advert/PR agencies, estate
managers, health management organisations, freight forwarders,
transporters, etc) the nature of whose business it is to to establish
long-term relationships.
Who should enroll?
Though the program is targeted at young graduates that desire career
opportunities in professional selling, it has been found very helpful
by experienced salespersons interested in getting better results
and even business leaders who negotiate deals on behalf of their
companies.
Upon graduation, self-sponsored candidates are placed in companies
that have vacant positions for sales & business development
executives - and there are lots of companies willing to take up
such pre-trained salespersons into performance-driven positions.
Content overview
Prospecting techniques|Dealing effectively with call reluctance
and sales rejection|Telephone techniques for securing appointments|Getting
past screeners|A framework for opening the sales call|Confirming
the buyer’s perspective|Demonstrating capability|Handling
objections and obtaining commitments|Basics of proposal writing|Customer
service & beyond|the psychology of selling.
Duration
The Proactive Sales Executive Development Program, ProSEDEP is a
7-week program. Program participants don't have to block-out days
from work in order to attend the training. Just 3 weekend sessions
and 4 weeks of field work.
Application
click here to complete our form or download
the pdf form and prospectus.
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